Performance Marketing Manager

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We are looking for a Performance Marketing Manager to drive mobile and social media advertising campaigns for Twoo & Ablo. You will be reporting directly to the Director of Performance Marketing.

At Massive Media, we believe that life is all about the people you meet. No matter if it’s a friend, the love of your life, or just someone to talk to. We aim to bring people together in a fun, simple and efficient way. Our company is based in the city centre of Ghent and is currently running Twoo.com and Ablo.live.

  • You're always thinking about the next initiative that will drive CPR lower, gets users with increased retention, increases CTR...
  • You manage and optimize performance advertising campaigns on various online channels such as Facebook, Instagram, Google, Snapchat, TikTok...
  • You collect and analyse campaign data, synthesize and share results, and identify actionable opportunities and best practices to improve campaign performance
  • You collaborate with the design team to develop creative test strategies and execute new campaigns to better target users and improve overall ROI
  • You are responsible to create, implement, analyze, optimize and manage mobile, app and social media marketing campaigns
  • Work cross-functionally with internal Product, Marketing, Finance, and Analytics teams

Requirements

  • Minimum 2 year’s work experience from working with direct consumer acquisition in related digital B2C business is needed
  • Excellent numerical skills, ability to clean, analyse and present data to drive actionable insights
  • Excellent excel skills for campaign set-up, cost reporting & analysis (bulk uploads, pivot tables & data representation – trend charts / tables…)
  • Good knowledge of campaign set-up tools – creative tools, ad-servers, landing page A/B testing, tracking software, bid-managers etc.
  • Extensive experience of metrics oriented reporting (KPIs + different conversion metrics)
  • Strong communications skills - for both internal and external stake holders
  • Ability to work in a self-directed manner

Benefits

Next to a great office in the city centre of Ghent & a competitive salary, we offer a whole range of extra benefits like:

  • Laptop & phone
  • Healthcare benefits plan & group insurance
  • Meal vouchers
  • Weekly Team Lunch
  • Monthly Happy Hours
  • Yearly Team Event
  • Unlimited Nespresso Coffee (what else)
  • Fresh fruit and cereals to kickstart your day
  • Belgium
  • Ghent
  • Flanders

Apply now

“I’m passionate about creating the best mobile experience for our users on Android. It’s exciting to know that the things you create will be viewed and used by millions.”

Tristan
Mobile Developer

Know someone who would be a perfect fit? Let them know!

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